'Keep calm and carry on': how the BBC should go about regaining brand trust
12 Nov 2012 | by Kim Benjamin
broadcaster. Yet, in the wake of the Jimmy Savile child-abuse allegations, the BBC and its employees have ...
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Taxing issues for marketing as brand trust is called into question
06 Dec 2012 | by Jane Bainbridge
From the Jimmy Savile scandal at the BBC to Starbucks' and Amazon's tax avoidance, corporate brands...MPs' wrath); the BBC has been publicly flayed over its handling of the Jimmy Savile affair and ...
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