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Nissan's Infiniti and beyond

that the marque is distinct from competitors in the luxury sector, such as Bentley and Jaguar. Press ...

Volkwagen's model marketing

persist with its acquisitions, unlike US manufacturers such as Ford, which jettisoned Jaguar and Land ...

Can advertising really create a family of brands?

, Jaguar and Volvo, but notes that it was ineffective because many consumers did not care that Ford was ...

Media: All about ... The 2009 Ashes series

Sky is Brit Insurance, while Wolf Blass sponsors the Five highlights. Jaguar is sponsoring Sky ...

Companies ditch brand extensions to refocus on core business

marque. The car manufacturer had gone on a shopping spree to acquire luxury brands including Jaguar, Land ...

Media Headliner: Williams revels in being Bauer's 'king of cool'

advertisers such as Jaguar. Williams felt privileged to watch the director at work on set (apparently ...

Media Perspective: Television is shaken and stirred by odd Government ruling

choice, Jaguar, declined to take part. Which goes to show that, as well as funding a healthy bank ...

The World: India's indomitable spirit surfaces post-attacks

attract overseas talent. With the likes of Tata (which now owns Jaguar), Jet Airways and the motorcycle ...

Marketing lessons from past recessions

Martin Runnacles, the former marketing director of Jaguar and BMW and currently marketing director of ...

 

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