Olympic Games' impact on big brand sales
09 Nov 2012 | by Tim Eales
investments. Sales increases in some categories like convenience foods and confectionery over short periods ...
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Help bargain hunters buy genuine brands
20 Dec 2012 | by Charlie Abrahams
protection strategy is critical to ensure that brand integrity, marketing investments and customer trust are ...
Has the Olympic effect fizzled out already?
19 Oct 2012 | by Will Youngman
that it is too soon to measure the true impact of the Games in September 2012. Given the investments ...
A social Olympics? You'd better believe it
24 Aug 2012 | by Will Youngman
whether their investments have paid off in the longer-term and how great their return on investment will ...
Being uncomfortable with social media
13 Apr 2012 | by Ines Nadal and Tara Beard-Knowland
to convince senior executives to support investments in social media. A social media metric that ...
Informa predicts mobile social networking revenues to hit US$52bn by 2012
25 Feb 2008 | by Informa
their passions with others. With only low investments from mobile network operators, the growth in ...
Which brands do consumers want to be revived?
29 Aug 2007 | by Vox pop
Cyrte Investments in May. The Hammer Horror Group, famous for producing 'The Curse of the Werewolf ...
Case Study: WRC - On-track to being a top sports entertainment brand
24 Mar 2004 | by Professor Angus Jenkinson
. Since its peak in popularity and investments in mid 70 s, the attention of the public and media were ...
Direct marketing: an integrated approach
01 Apr 1998 | by McDonald
. Dell Computer 5. Dial-A-Mattress 6. Fidelity Investments 7. The Franklin Mint 8. Home Shopping ...
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