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Huggies brand axed after failing to 'command loyalty' among consumers

25 Oct 2012 | by Loulla-Mae Eleftheriou-Smith

resources and investments in Europe to concentrate efforts on leadership brands such as Andrex, and as a ...

Why consumers can bank on brand equity

27 Sep 2012 | by Tracey Follows

received 200m of investor money. Hotel Chocolat offered its 'chocolate bonds', where investments of ...

Debenhams ups spend for Life Made Fabulous push

28 Aug 2012 | by Matthew Chapman

different way every time." Cristofoli claims the retailer's increasing investments in each instalment of ...

VIDEO: Pele strikes global partnership with MediaCom

10 Aug 2012 | by Daniel Farey-Jones

are the main investments, and over the next four years, come Sunday evening, there's no other place on ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

and Investments Services Specialist Sainsbury s Little Ones Baby Toddler Club Seven ...

ISBA Conference: President spotlights online behavioural ads debate

21 Mar 2012 | by Daniel Farey-Jones

"It's an important issue because of the share of our investments which are shifting to digital ...

News Corp brings in ex-Y&R chief exec for global brand partnerships role

15 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

him the right executive to deliver the insights we need to maximize our global media investments." ...

 

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