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Vodafone ends McLaren F1 sponsorship in favour of owned marketing platform

14 Mar 2013 | by Maisie McCabe

awareness for the Vodafone brand, supported by our investments in sponsorship. "We now want to focus on ...

Pringles to run Fan Versus Flavour digital campaign

27 Feb 2013 | by John Reynolds

significant marketing investments behind the brand since Kellogg swooped to buy the brand from Procter ...

Huggies brand axed after failing to 'command loyalty' among consumers

25 Oct 2012 | by Loulla-Mae Eleftheriou-Smith

resources and investments in Europe to concentrate efforts on leadership brands such as Andrex, and as a ...

Why consumers can bank on brand equity

27 Sep 2012 | by Tracey Follows

received 200m of investor money. Hotel Chocolat offered its 'chocolate bonds', where investments of ...

Debenhams ups spend for Life Made Fabulous push

28 Aug 2012 | by Matthew Chapman

different way every time." Cristofoli claims the retailer's increasing investments in each instalment of ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

and Investments Services Specialist Sainsbury s Little Ones Baby Toddler Club Seven ...

ISBA Conference: President spotlights online behavioural ads debate

21 Mar 2012 | by Daniel Farey-Jones

"It's an important issue because of the share of our investments which are shifting to digital ...

Stelios poised to launch low-cost African airline

06 Dec 2011 | by Loulla-Mae Eleftheriou-Smith

Sir Stelios has signed a deal with investment company Rubicon Diversified Investments to develop ...

Marlboro owner to sue over cigarette branding clampdown

21 Nov 2011 | by Daniel Farey-Jones

of dollars" for the loss of its trademarks and investments in Australia. The brands it owns in ...

Kraft investors to vote on Cadbury name next year

04 Nov 2011 | by John Reynolds

Kraft, said: "Our investments in marketing and new products continue to drive high quality growth and ...

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