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AGENDA: Is ITV’s marketing hitting the right buttons? One year after ITV’s management team set out to implement a coherent strategy to improve branding and programming, Harriet Marsh reviews its progress and finds out if the broadcaster is

29 Oct 1998 | by HARRIET MARSH

. At that time we didn t have approval for further investments in ITV schedules. We had in mind that ...

Campaign Supplement on BMP DDB 1968-1998: BMP history 1968-98. It isn’t always easy to manage the move from local creative hotshop to network player without losing creative potency. But BMP has - as this chronology shows

23 Oct 1998

Investments, a holding company, takes a 49 per cent stake, later sold, in Media Audits. 1976 turns out to be ...

STOP PRESS

15 Oct 1998 | by LUCY BARRETT

marketing director for its investment management arm Standard Life Investments, to be launched in ...

BBH Unlimited lands Bank of Scotland job

09 Oct 1998 | by CAROLINE MARSHALL

communications of its new venture into selling investments, pensions and life policies. BBH s senior ...

INTERACTIVE FEATURE: PORTALS Web advertisings’ Holy Grail? - Portals are growing in both size and importance as they provide advertisers with the web’s most valued commodity: people. In a special focus, Gordon MacMillan predicts the future

02 Oct 1998 | by GORDON MACMILLAN

for dollars 40 million only underlines their attractiveness. The basis for these investments is ...

Y&R merges its worldwide media

25 Sep 1998 | by CLAIRE BEALE

acquisitions strategy and will be looking at how best to leverage our position through new investments ...

Campaign Report - European Media - Foreword - We may be facing troubled economic times but, Adrian Birchall argues, media owners in Europe would still be wise to concentrate on improving their offering to clients ever keener to make the most of successful

25 Sep 1998 | by ADRIAN BIRCHALL, the president of Media

of the key differentiators between media companies and the required investments are very ...

Campaign Report - European Media - EU rules around the corner - Stephen Groom examines the range of draft EU documents on telecoms and media which, once they have been finalised, will impact on the switch from analogue to digital TV, media ownership and c

25 Sep 1998 | by STEPHEN GROOM

received: access to set-top boxes, protection of the very large investments needed at a time of ...

Judge and Jury: Old traditions die hard with Laura Ashley customers - Laura Ashley may have saved itself by recognising the value of its traditional customer base, says Suzanne Ahern, associate director, Attenborough Associates

18 Sep 1998 | by SUZANNE AHERN

overseas investments and disastrous attempts at rebranding has seemed endless. But Laura Ashley is ...

AGENDA: BAT’s quest for a winning strategy - BSkyB’s bid for Man United has focused attention on sport’s role as a marketing tool. Danny Rogers looks at the progress of another landmark deal - British American Tobacco’s mov

17 Sep 1998 | by DANNY ROGERS

prospective investments in Manchester United and Arsenal football clubs. Tom Moser, BAT s head of ...

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