The World: Shanghai - Agencies line up for Pepsi China media business
10 Jul 2009
and maximise media investments. ...
, margins, staff numbers and upcoming initiatives and investments. Let's get the caveat out of the way ...
and maximise media investments. ...
IPO has injected more funds, the agency still favours investments that, says an agency source, are ...
investments. And as marketers strive for greater efficiencies, more of them will explore new platforms that ...
spot and sponsorship will benefit because advertisers are looking for proven investments and a safe ...
, it's always been known for its big investments in traditional media exposure. This year, though ...
investments in online content and have restructured their whole organisations accordingly. So they are ...
minority investments in fast-growth niche companies, such as in digital and analytics. This will enable us ...
position to make major investments in programming." ...
about current economic uncertainty than its investments. As for the company's results, for the year ...