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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

brands and connections with consumers. These are long-term investments, and any time we have been guilty ...

The DIY creative brands

embedded an entire team to create Team Vodafone; Fidelity Investments maintains a 200-strong New York ...

Sponsorship Agency of the Year - Fast Track

understand the impact of their investments across the board, from commercial measures through to CSR and ...

The power brokers: Martin Sorrell

such as WPP Digital and Possible Worldwide and building them into strong units, making investments in ...

Are digital agencies the new dinosaurs?

been expected to make disproportionate investments in top-class brand strategy skills when all of their ...

Meet Thomas Adalbert, BeatThatQuote

, annuities and investments. My goal is to double revenue and gross profit by expanding media channels. Last ...

Why agencies need a new business model

kinds of investments." He adds: "The development of digital analytics will be the next arms race in ...

2009: The Year Ahead - A time to be brave

months. Those that are brave enough to invest will enjoy the fruits of those investments. Elizabeth ...

This Is What I Do: Paul Kanareck, FremantleMedia Ventures

new businesses and fostering new investments that will help deliver FremantleMedia's ambitious growth ...

Meet Robert Tansey, BSkyB

through your investments, it provides a level of sharpness to decision-making that cannot be easily ...

 

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