Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
of high-profile and strategic investments during the past 12 months. These include Skype, the ...
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The Year Ahead For...Social media
10 Jan 2013
Jamie Kenny expects more defined strategies from brands, bigger investments in the medium and...understandable that errors of judgment, bad investments and random events will be common. However, the social ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
brands and connections with consumers. These are long-term investments, and any time we have been guilty ...
Are digital agencies the new dinosaurs?
28 Jan 2011
been expected to make disproportionate investments in top-class brand strategy skills when all of their ...
Beyond digital
01 Mar 2010 | by Kunal Dutta
media has changed the approach to marketing spend," says Ocado's Rudoe. "Rather than hefty investments ...
The Work: New Campaigns - The World
21 Nov 2008
, is seen reminiscing about the past when middlemen traditionally dealt with offshore investments ...
Superbrands case studies: British Gas
20 May 2008
example, it now offers solar panels. British Gas has also made significant investments in developing the ...
Technology: Learn digital skills - or risk losing budget to other disciplines
15 Feb 2008
battles with other PR firms and, of course, against other marketing investments. At events I have attended ...
Online advertising: Top 100 online advertisers
19 Dec 2007
1.21 68,546,261 1.02 93 Candover Investments 830,514 -3.87 100.00 ...
Campaign Annual 2007: Top 10 Creative Directors
14 Dec 2007
's pitch-winning work for Ikea - a "not for sale" sign and campaign to make houses homes, not investments. 8 ...
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