Online measurement - milestone or millstone?
20 Oct 2009 | by Fiona Ramsay
'sound planning principles', so campaign investments can be 'more robust'. Based on Nielsen panel data ...
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Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
into brand investments, they will be rewarded, both by consumers and shareholders. While 'that increase ...
Media: Double Standards - Why this could be the year of the ad exchange
13 Feb 2009
investments. And as marketers strive for greater efficiencies, more of them will explore new platforms that ...
Media Forum: Is it a case of digital deja vu?
10 Oct 2008
investments in online content and have restructured their whole organisations accordingly. So they are ...
Media Perspective: Virgin or no Virgin, getting into bed with Carlyle is sensible
13 Jul 2007 | by Danielle Long, danielle.long@haymarket.com
significant investments in marketing, content and programming. According to one media agency observer: "TV ...
Media Forum: Has GCap turned the corner?
08 Jun 2007
think it has turned a corner - that's why we have it down as a 'sell'. The (new digital investments) do ...
Media Lifeline: LBC
13 Apr 2007
Porter's Chelverton Investments, is sold to Reuters. Reuters rebrands LBC's FM service as London News ...
Big numbers, tough audience
16 Aug 2006 | by by Andy Fry
Chernin says: 'In one fell swoop, we have paid off two-thirds of our internet investments. From now on ...
Zip TV won't make a silk purse out of interactive TV ads
01 Jul 2004
service from the investment company Morgan Investments. The disappointing thing about Zip is that it ...
How not to make a horlicks of a spam attack
25 Jul 2003
Landscapes Investments NV, which wanted to register the trade mark "Spambuster" for filtering software ...
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