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Pringles to run Fan Versus Flavour digital campaign

significant marketing investments behind the brand since Kellogg swooped to buy the brand from Procter ...

Stelios launches fastjet airline with digital push

investment company Rubicon Diversified Investments to develop an aircraft business model for Africa ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

of high-profile and strategic investments during the past 12 months. These include Skype, the ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

brands and connections with consumers. These are long-term investments, and any time we have been guilty ...

Unilever tops 2012 Marketing Society Awards nominations

and Investments Services Specialist Sainsbury s Little Ones Baby Toddler Club Seven ...

Digital killed the marketing star

into brand investments, they will be rewarded, both by consumers and shareholders. While 'that increase ...

Digital Leagues 2010

include Standard Life Investments, Nikon, Channel 4. www.realise.com Cimex ...

My-wardrobe.com plans heavyweight marketing drive

The venture capital firm, which also has investments in Betfair and LoveFilm, announced the ...

Online measurement - milestone or millstone?

'sound planning principles', so campaign investments can be 'more robust'. Based on Nielsen panel data ...

 

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