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THE BOOK OF LISTS: The best DM campaigns

. M&G INVESTMENTS "TOMMY COOPER" Engaging and highly original content is combined with cleverly ...

Center Parcs saves £1m in DM costs

, companies are focusing on tactical investments that leverage their existing infrastructure to generate ...

Craik Jones scoops Grand Prix for ATOC

and Harrison Troughton Wunderman, for the M&G Investments campaign. Tim Rivett, head of Royal Mail ...

Waterford buys Irish mail order shops

heritage products, from Fairways Investments for €5.5m in stocks and €6.5m in cash, with the remainder ...

M&SFS extends TBWA\GGT relationship

below-the-line campaign for its savings and investments products such as unit trusts and ISAS.

Fund group hires Liquid Communications

educate consumers and raise awareness of the benefits of investments such as VCTs." Olly Raeburn ...

DIRECT MAIL SHOWCASE

FIDELITY INVESTMENTS AIMS FOR A GOOD PERFORMANCE Client: Fidelity Investments Agency: Black ...

AMP selects WWAV for single-brand DM push

investments and pensions, AMP London Life will offer with-profit annuities, and AMP Pearl will provide ...

WPP to acquire German internet agency

about 52m. The offer continues WPP's objective of developing its new-media investments through ...

DIRECT MARKETING: How to adapt mail to boost response - It pays to tailor mail to a segmented audience, says Robert McLuhan

by age. The over-45s may be more interested in pensions and investments, while the under-35s may ...

 

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