to remove filtersHARD COMMERCIAL EDGE OF PR 1998: Call to make social responsibility integral to company policies
17 Jul 1998 | by KATE NICHOLAS
and management of the impact of investments on communities - to be integrated into its core codes of ...
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Newly elected ISBA president spells out five-point agenda
21 Jul 1998
of the major companies that advertise; future investments, jobs and tax revenues rely on their ...
FOCUS: INVESTOR RELATIONS - Exploiting Europe’s changing market/As the investment markets in continental Europe catch up with those in the UK and US, new opportunities are emerging for investor relations professionals. Wendy Smith and Robert Gray
17 Jul 1998 | by WENDY SMITH and ROBERT GRAY
directors will be called upon to explain their marketing investments in much greater detail. More ...
MARKETING FOCUS: Guru in the chair - Marketing academic John Quelch, the new head of London Business School, is cynical about many industry trends and is eager to make marketing more accountable. Ken Gofton reports
16 Jul 1998 | by KEN GOFTON
forecast and measure the impact of advertising investments. Marketers measure many things, from ...
CUSTOMER LOYALTY: LOYALTY TO THE CORE - Businesses tread a very fine line between finding new customers while retaining existing ones Any mistakes could prove costly. Professor Simon Knox explains how the principles of loyalty management can be applied su
03 Jul 1998 | by SIMON KNOX
budgets, resources and returns on investments across new and existing customers. In a recent analysis of ...
Johnson Fry hires top marketer
02 Jul 1998 | by LUCY BARRETT
house Colonial Investments, where she was marketing director, in June after just five months ...
Schoolar: why we went with TBWA
26 Jun 1998 | by HARRIET GREEN
investments. Therefore, communication to do with these should feel like it s speaking with one tongue ...
TELEMARKETING: Telemarketing Comes Of Age - Telemarketing is no longer just a case of manning the phones. As the sector grows in size and also in sophistication, delivering a quality service is crucial - getting it wrong can damage your brand. Andy Fry in
26 Jun 1998 | by ANDY FRY
- which saves them making gambles on investments in technology. We can invest more in state-of-the-art ...
Royal London recruits head of corporate PR
19 Jun 1998 | by JEMIMAH BAILEY
needed to improve its corporate communications. We have a tremendous track record on the investments ...
MARKETING TELEMARKETING AWARDS 1998: Banking and Financial Services
18 Jun 1998
, they incorporate innovative ideas. For example, savings customers can pool their investments to earn ...
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6 Degrees Talent Ltd
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Halogen
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British Bankers' Association
Competitive Salary + benefits, City of London
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