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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER TELEMARKETING

18 Dec 1997

conversion rate of 56% was achieved - 31,000 new accounts - representing investments totalling pounds 650m ...

Diary: No point crying over spilt investments when there’s work to be done

05 Dec 1997

One man watched the TV pictures of a blubbing Yamaichi Securities president Shohei Nozawa with rather more amazement than the rest of us.

REVIEW: Marketing and advertising news in the week’s press

28 Nov 1997 | by HARRIET GREEN

expected to break in January concentrating on the company s range of investments and unit trusts ...

Campaign Report on the Top European Newspapers: Can newspapers hold their own against broadcast media? - Although TV and print have never enjoyed an easy relationship, publishers are happy to diversify on to the Net. Alex Games reports on the new media or

14 Nov 1997 | by ALEX GAMES

global and you can transfer investments and use those profits when needed. Put another way, any ...

Analysis: Economic - Keeping up to date on currency thinking/When it comes to deciding on the communications strategy surrounding the introduction of the euro, the PR industry appears to be as divided as the politicians themselves

07 Nov 1997 | by ROBERT GRAY

investments. Such concerns will only be heightened as the first wave of EMU draws closer. And should the UK ...

Thomson take-over

16 Oct 1997 | by HARRIET MARSH

Port Philip Investments, which trades as Austravel and Ausbound in the UK....Port Philip Investments, which trades as Austravel and Ausbound in the UK. ...

INTERNET: Wake up to Web brands - European firms are fast falling behind their US rivals when it comes to brand building on the Internet, writes David Sumner Smith

16 Oct 1997 | by DAVID SUMNER SMITH

the American market has combined with a greater willingness to make longer term investments to give ...

Private View

10 Oct 1997 | by TOM HUDSON

Gloucester Project: Mortgages and investments Client: Chris Steele, general manager, marketing Brief ...

DIRECT MARKETING: TV’S OLD GUARD LEARNS TO LIVE BELOW THE LINE - Mainstream advertisers traditionally turned to TV. But, Robert Dwek finds, many are now getting better results with a direct approach

10 Oct 1997 | by ROBERT DWEK

. Heinz s DM budget has dropped substantially this year because most of its upfront database investments ...

Cordiant discloses full details of its demerger

03 Oct 1997 | by JOHN TYLEE

- about 70 from each network will make personal investments of up to pounds 150,000 each, generating ...

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