F1 rumours leave brand investments in balance
26 Oct 2012 | by Alex Brownsell
Speculation and scandals affecting sport sponsors highlight the risk of using brand ambassadors.
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Next Fifteen results delayed over 'complex fraud'
31 Oct 2012 | by Alec Mattinson
its abilities to carry out its activities or make the investments it had planned for the coming year ...
Huggies brand axed after failing to 'command loyalty' among consumers
25 Oct 2012 | by Loulla-Mae Eleftheriou-Smith
resources and investments in Europe to concentrate efforts on leadership brands such as Andrex, and as a ...
Can Cheil move beyond Korea and Samsung?
25 Oct 2012 | by Ian Darby
. Investing in growth Cheil also has investments in other agency brands that retain their own identities ...
Think BR: From gut instinct and guesswork towards rational marketing
24 Oct 2012 | by Glenn Granger
marketing investments. It is hard to think of any other single change a company could make that could result ...
Has the Olympic effect fizzled out already?
19 Oct 2012 | by Will Youngman
that it is too soon to measure the true impact of the Games in September 2012. Given the investments ...
Think BR: The top 10 online brand protection strategies
16 Oct 2012 | by Charlie Abrahams
conscious climate brand protection programmes are often in competition with other internal investments, so ...
City & Corporate: Noble prospers with Greek coin auction
04 Oct 2012 | by John Owens
Noble Investments UK, a rare coin and stamp dealer and auctioneer, wanted to promote the Prospero...Campaign: Prospero Coin Auction Client: Noble Investments UK PR team: Abchurch ...
Corporate Reputation: Spencer Fox, Reputation Institute - Take three steps forward
03 Oct 2012 | by Spencer Fox, Reputation Institute
make investments based predominantly on their trust, admiration and appreciation for the companies and ...
Think BR: Modern marketing - moving on from launch campaigns to platforms
02 Oct 2012 | by Aaron Shapiro
websites, move on to the next thing on the list, and then wonder why their digital investments aren t ...
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