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Beyond digital

01 Mar 2010 | by Kunal Dutta

media has changed the approach to marketing spend," says Ocado's Rudoe. "Rather than hefty investments ...

The week in marketing

14 Jul 2009

& Investments (NS&I) to comply with rules preventing politicians from appearing in government advertising. Sugar ...

Brand in the news: Aegon

02 Jun 2009 | by David Roberts, Design director, Fitch

Now Aegon pensions and investments is replacing Artois at The Queen's Club championships as part ...

Brand in the news: Holland & Barrett

19 May 2009 | by Mike Curtis, Chief executive, Start

investments in a differentiated retail experience, predicated on face-to-face advice, reinforces its overall ...

Branding: CFT firm in 'Mums' brand

27 Jan 2009

Family Investments, the UK's biggest Child Trust Fund provider, is launching a consumer brand to...worth £250 to open a Child Trust Fund account. Family Investments provides Child Trust Funds for ...

Branding: NS&I begins agency hunt

27 Jan 2009

Financial-services provider National Savings and Investments (NS&I) is seeking a brand design

Choosing the right brand ambassador

09 Dec 2008 | by Alex Brownsell

Investments, Virgin Atlantic The Simpsons - Burger King, Domino's Pizza Spider-Man - Burger King ...

A new era for commercial radio

11 Nov 2008 | by Andy Fry

ever'. Investments in national digital radio station Q paid off; it posted a 19% jump in reach (up to ...

Government ownership has implications for banks marketing strategies

21 Oct 2008 | by Alex Brownsell

short-term measure to stabilise the banks, and the Treasury will want to make a return on its investments ...

Mark Ritson on branding: what the 1929 Wall Street crash can teach marketers

14 Oct 2008 | by Mark Ritson

rivals cut back on adspend during the Great Depression, P G actually ramped up its marketing investments ...

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