to remove filtersPringles to run Fan Versus Flavour digital campaign
27 Feb 2013 | by John Reynolds
significant marketing investments behind the brand since Kellogg swooped to buy the brand from Procter ...
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Vodafone ends McLaren F1 sponsorship in favour of owned marketing platform
14 Mar 2013 | by Maisie McCabe
awareness for the Vodafone brand, supported by our investments in sponsorship. "We now want to focus on ...
Think BR: Microsoft signals break with digital media's past
10 Dec 2012 | by Tom Pepper
investments they ve made in social media and content marketing. Of course, social media platforms are ...
Wonga.com's Darryl Bowman: 'Maybe it scares people that we are relevant to our customers'
21 Nov 2012 | by Alex Brownsell
made its first investments in 2010, including deals partnering then-Premier League club Blackpool and ...
Think BR: So you think you know the Chinese market?
16 Nov 2012 | by Toby Southgate
, dragging their million dollar investments down the drain. This article discusses five conventional ...
The Advocates - Mobile 'game-changer' makes grand entrance
01 Nov 2012
and interconnected goals. That means having to increase revenues to deliver a return on 4G investments ...
Real-time bidding - The state of play
01 Nov 2012 | by Katherine Levy
investments in skilled staff and technology have to be made to make digital trading a success story for ...
F1 rumours leave brand investments in balance
26 Oct 2012 | by Alex Brownsell
Speculation and scandals affecting sport sponsors highlight the risk of using brand ambassadors.
Huggies brand axed after failing to 'command loyalty' among consumers
25 Oct 2012 | by Loulla-Mae Eleftheriou-Smith
resources and investments in Europe to concentrate efforts on leadership brands such as Andrex, and as a ...
Think BR: Modern marketing - moving on from launch campaigns to platforms
02 Oct 2012 | by Aaron Shapiro
websites, move on to the next thing on the list, and then wonder why their digital investments aren t ...
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