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Think BR: When cash is not cash - accounting obfuscation

16 Mar 2012 | by Bob Willott

announced a $160m write-down of its investments in various internet businesses that included MarchFIRST and ...

Think BR: Doom and gloom before the boom

15 Aug 2011 | by Bob Willott

it makes sense to make selective investments in people, resources and skill sets that will help ...

Think BR: Is Omnicom losing its way?

10 Mar 2011 | by Bob Willott

embarking on adventurous business investments any more? Of course, Omnicom was not alone in getting ...

RBS sport sponsorship inquiry is as desperate as it is doomed

25 Mar 2009 | by Richard Eyre

, advertisers must take all possible care to make high-quality marketing investments. But despite the tacit ...

Saturday night viewing still drives the water-cooler moments

14 Oct 2008 | by Sue Unerman

trading methods are not media neutral is something we must sort out. Investments must be based on return ...

Clients could be attracted to Billetts' new offering

07 May 2008 | by Steve Barrett

paid by clients to monitor and audit its media investments; it is now setting up a new service to go ...

Think BR: Who wants Interpublic?

06 Aug 2012 | by Bob Willott

or takeover is in the offing, rather than one of Vincent Bollor s much loved "strategic investments ...

Think BR: How far can Dentsu and ADK collaborate on digital?

13 Jul 2011 | by Bob Willott

make "proactive investments" to accelerate growth in the group s digital business in the US, China and ...

Think BR: Olympic global sponsors line up to do battle

30 Jul 2010 | by Charlie Dundas

is that partner brands will be rolling out more and more activations to support their investments ...

'We will always have an independent mindset'

05 Jul 2012

markets faster, as well as make investments for the long term in areas that will become increasingly ...

 

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