to remove filtersDIARY: Lewis staff bonus leads to strange investments
21 Nov 2003
Christmas has come early for staff at Lewis. The company is forking out 2,500 bonuses to every staff member as a reward for meeting financial targets.
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DIRECT BRIEF: Threadneedle Investments launches direct marketing campaign
04 Dec 2003
Threadneedle Investments, part of the American Express group, has launched a pan-European direct
Sars to put brakes on Asian ad investments
02 May 2003 | by Lucy Aitken
Severe Acute Respiratory Syndrome is likely to put the brakes on Asian investment in adspend, which has been growing steadily since 1998, with the exception of Japan.
DIRECT CHOICE: M&G Investments
20 Feb 2003 | by DAVID HARRIS, Creative partner, LIDA
If only all financial direct response advertising were as engaging as the current 'Caze-nove' campaign from M G.
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