News round-up: Ecuador, Splendid and Three Sixty Communications
19 Apr 2013 | by PRWeek reporters
promoted Patrick Fitzgerald to senior VP of integrated marketing and comms as it merges the two functions ...
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Adland steps up M&A battle
16 May 2013
watching out for? St Ives Group is interesting as it continues to build its integrated marketing ...
The death of advertising, but only as we know it
21 Mar 2013 | by Danny Rogers
proving the value of TV ads as part of an integrated marketing mix. The Poetic report suggests that ...
Yahoo to sponsor Wireless Festival as part of new positioning
12 Mar 2013 | by Maisie McCabe
"integrated marketing approach" in the run-up to the Wireless festival, offering money-cannot-buy prizes to ...
Swingball maker Mookie Toys calls in Threepipe following pitch
01 Mar 2013 | by John Owens
integrated marketing support to drive sell-through. The first campaign will focus on a charity partnership ...
Virgin Atlantic hires Bray Leino for domestic routes PR brief
23 Jan 2013 | by Loulla-Mae Eleftheriou-Smith
group, an integrated marketing agency that spans advertising, digital, direct, media and PR specialities ...
Unilever's Jon Goldstone: A great brand can't stand for 'cheap'
17 Jan 2013 | by Jane Bainbridge
men need to worry about. The integrated marketing campaign kicked off last autumn and encouraged ...
Think BR: How Food Network UK went from new kid to number one
17 Jan 2013 | by Nick Thorogood
loyal and highly engaged on-air and online audience. We see this trend for integrated marketing ...
Game Room wins £2m Lost Planet 3 integrated brief
14 Jan 2013 | by Teresa Fitzherbert
Capcom, the gaming company, has appointed the creative agency Game Room to handle the integrated
Karen van Bergen named Porter Novelli global CEO
17 Dec 2012 | by Lynsey Barber
office. She will take up the role in January. At F-H she lead OneVoice, Omnicom s integrated marketing ...
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