Client View - Three clients take three routes to true integration
03 Dec 2012
integrated campaign ever, but if it doesn't grow the brand or the business, you have failed. Our approach ...
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Multiple touchpoints demand smart thinking
03 Dec 2012 | by Chris Sloane, Ohal
run an integrated campaign across a range of touchpoints is as strong as ever. In many (most!) ways ...
PHA Media
13 Jun 2012
LighterLife, our integrated campaign using traditional PR celebrity endorsement and digital was responsible ...
Producing the impossible
07 Dec 2011 | by Lins Karnes, Riccardo Giraldi, B-Reel, Philippa Allen, B-Reel Films
truly integrated commercial productions. The History Not so long ago, an "integrated campaign ...
From the inside out
07 Dec 2011 | by Robin Gadsby, Forever Beta
Indian beer. We were tasked to reposition the brand for Western markets by creating an emotive integrated ...
Euro RSCG London: Invent The Future
03 Dec 2010 | by Russ Lidstone and Anthony Edwards, Euro RSCG London
produce hasn't really changed. Too often, an integrated campaign's success is measured by how many ...
MBA: Integration Is Dead
03 Dec 2010 | by James Devon and Stephen Maher, MBA
it can clearly deliver returns. But for it to be at its most powerful, the buzz of the integrated ...
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