Search results for "Integrated campaign"

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PUBLIC RELATIONS: PR in the driving seat - PR is often at the forefront of a consumer product launch. This requires careful integration with other elements of the mix to deliver the results Robert Gray reports.

26 Nov 1998 | by ROBERT GRAY

WITHIN AN INTEGRATED CAMPAIGN: VINOPOLIS CASE STUDY Vinopolis is the sort of idea that many people ...

PUBLIC RELATIONS: Prescription for change - Healthcare PR has changed the face of pharmaceutical marketing. So, should legislation allow the advertising of prescription drugs? Ken Gofton reports

13 Aug 1998 | by KEN GOFTON

approach that has parallels in fmcg marketing with the famous integrated campaign for Flora. Van den ...

PUBLIC RELATIONS: From concept to customer - We invited six public relations consultancies to create three fictitious brands and devise their launches. By Robert Gray

02 Jul 1998 | by ROBERT GRAY

given the product is Deep Space. PR would be one part of an integrated campaign including ...

 

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