Search results for "Integrated campaign"

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PHA Media

13 Jun 2012

LighterLife, our integrated campaign using traditional PR celebrity endorsement and digital was responsible ...

A foot in both camps

23 Nov 2011 | by Nikki McReynolds, Spectrum Brands

launch PR you have seen over the past year? Yeo Valley's integrated campaign to launch The Churned ...

Telling a great story together, Miki Haines-Sanger, Golden Goose PR

12 Oct 2011 | by Miki Haines-Sanger, founding partner, Golden Goose PR

pinpointing media angles in an integrated campaign. The mighty blueprint has been drawn up - with a unified ...

Is PR really worth it? Stuart Smith, Ogilvy PR

12 Oct 2011 | by Stuart Smith, chief executive EMEA, Ogilvy PR

is not seen to be curious about why it works - yet an integrated campaign demands some predictability ...

At the heart of the action

15 Oct 2010 | by Richard Brett

, but one of the best-placed disciplines to be the driving force in a highly effective integrated...first in an integrated campaign. These days, it s not about PR being used just to amplify ad ...

 

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