Search results for "Integrated campaign"

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Client View: Will Orr, British Gas - Mix the perfect comms cocktail

well-planned, integrated campaign really can ensure the whole demonstrably outweighs the sum of the parts ...

The perfect comms mix

pointers on how to plan activity that is truly greater than the sum of its parts. The properly integrated ...

Marco Forato, Unum: Integration and education

, never social media, never an integrated campaign that brings all the disciplines together. Last year ...

Stephen Noakes, Halifax: How PR drives the debate

truly integrated campaign to further explore issues facing first-time buyers and unearth some solutions ...

Clare Harbord, Heathrow Airport: Making the case

Blue Rubicon on the current truly integrated campaign - Connecting for Growth - that seeks to ...

Liz Bales, Industry Trust: How to win hearts and minds on copyright

. Over the past four years we have implemented a range of integrated campaign messages designed to take ...

Client view: Big picture, new perspectives

Blue Rubicon to help transform our core marketing concept into an integrated campaign, it suggested ...

Lauren Branston, Coca-Cola: How to connect for good

integrated campaign. In 2011, we'll start to create a new programme of 300 Neighbourhood Festivals ...

 

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