Mayoral candidates target ethnic groups
18 Sep 2007 | by Gareth Jones
integrated campaign to boost participation in the mayoral selection process, following a disappointing ...
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Branding brief: Parceline to change name to DPD
26 Mar 2008
firms. The name has been launched via an integrated campaign across press and outdoor ads, banner ads
B2B: Making emails count
04 Apr 2007 | by Robert McLuhan
to business prospects who have opted in as part of an integrated campaign run by Hicklin Slade, and ...
OPINION: Marketing Society - Below-the-line makes case for integrated work
22 May 2003 | by Claire Spencer, managing director of i to i tracker, a Publicis Groupe company, and a member of The Marketing Society
of a truly integrated campaign can be startling, but very few campaigns see such integration. We need ...
OPINION: The industry's ideal handyman is proving to be an elusive entity
21 Nov 2002 | by MARK RITSON, assistant professor of marketing at the London Business School
integrated campaign, a company is likely to realise significant synergies. An integrated strategy that ...
PRCA reveals Frontline shortlist - Top brands and PR's young guns meet in PRCA Frontline Awards 2001
26 Jul 2001
best integrated campaign. Created by Burson-Marsteller, the Jim Beam Real Long Weekend was a ...
PUBLIC RELATIONS: PR agencies take on broader remit - Media relations is no longer the be-all and end-all of the PR sector
12 Apr 2001 | by MAJA PAWINSKA
do make clients aware of the skills we have, and it's great if we can work on an integrated ...
Roddick hires St Luke’s for human rights work
11 May 2000 | by ALEXANDRA JARDINE
. Anita Roddick, The Body Shop s founder, approached St Luke s over a year ago to develop an integrated ...
Analysis: Microsoft’s very British marketing coup - As Bill Gates departs the UK, he leaves in his wake a promising PR start to the New Year, Paul Whitfield reports on Microsoft UK’s success
10 Feb 2000 | by PAUL WHITFIELD
grassroots level. Last week Microsoft launched its Digital Britain initiative, an integrated ...
Cause Related Marketing: NSPCC aims to convert abuse anger into cash - One of the largest charity fundraising campaigns ever run has been launched by the NSPCC to fight child cruelty. Ken Gofton reports on its strategy to hit the pounds 300m mark
25 Mar 1999 | by KEN GOFTON
appeals, this is believed to be the UK s biggest charity fundraising drive. As an integrated campaign ...
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