Is PR really worth it? Stuart Smith, Ogilvy PR
12 Oct 2011 | by Stuart Smith, chief executive EMEA, Ogilvy PR
is not seen to be curious about why it works - yet an integrated campaign demands some predictability ...
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Telling a great story together, Miki Haines-Sanger, Golden Goose PR
12 Oct 2011 | by Miki Haines-Sanger, founding partner, Golden Goose PR
pinpointing media angles in an integrated campaign. The mighty blueprint has been drawn up - with a unified ...
At the heart of the action
15 Oct 2010 | by Richard Brett
, but one of the best-placed disciplines to be the driving force in a highly effective integrated...first in an integrated campaign. These days, it s not about PR being used just to amplify ad ...
PR Essays - Put your faith in PR
07 Dec 2009
measure, particularly in the context of an integrated campaign, which is where smart organisations are ...
Staying ahead of the game
26 Jan 2009
, such as minutes taken for passengers checking in at Terminal 5. This integrated campaign was good, but ...
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