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17 Nov 2000 | by Gordon MacMillan
Mustoe Merriman Herring Levy. The fully integrated campaign pitched the site against its rival, FT.com ...
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DIRECT BRIEFS
07 Dec 2000
a brief to develop a six-figure, integrated campaign. The work is likely to include a range of DM...a brief to develop a six-figure, integrated campaign. The work is likely to include a range of DM ...
HJ Heinz's Salad Cream marketer takes top award
16 Nov 2000 | by JANE BAINBRIDGE
, and secured funding for a pounds 10m integrated campaign which involved the Any Food Tastes Supreme ...
Future of TheStreet.co.uk in doubt
16 Nov 2000 | by Gordon MacMillan
spent 1.5m on an advertising campaign created by Mustoe Merriman Herring Levy. The fully integrated ...
NEW MARKETER OF THE YEAR: Robert Gray reports on the results of the Marketing Society's second annual New Marketer award, which celebrates fresh industry talent
16 Nov 2000 | by ROBERT GRAY
also secured funding for a pounds 10m integrated campaign using TV, posters, print and radio ...
NEW MEDIA: DESIGN AND CREATIVE - Beyond the banner. Advertising on the web no longer merely equals buying a banner site. Campaign showcases some of the latest creative techniques to be used
03 Nov 2000 | by JIM DAVIES
money. As well as orchestrating the entire integrated campaign, Traffic created the microsite ...
DIRECT MARKETING: How can financial DM be innovative? Financial mailings must find a way to stand out in a saturated market
02 Nov 2000 | by RACHEL MILLER
backed by a pounds 10m integrated campaign, with the DM brief going to Clark McKay HFC gave us a ...
WCRS launches four-wheel drive BMW work
13 Oct 2000 | by JENNY WATTS
communications manager at BMW (GB), said: 'The X5's on-road driving ability is truly amazing and this integrated ...
O&M launches IBM advertising to target City-based business
06 Oct 2000 | by FRANCESCA NEWLAND
Ogilvy has developed an integrated campaign for IBM, which is designed to target people who work in...Ogilvy has developed an integrated campaign for IBM, which is designed to target people who work ...
Ogilvy beats D'Arcy and Grey to scoop UK Online account
06 Oct 2000 | by DEBORAH BONELLO
UK Online account. The agency group will create an integrated campaign to promote the initiative ...
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