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Editor's Comment: TV's a lively corpse

22 Nov 2011 | by Noelle McElhatton

relevance. Take the insurance market, for example. Success in acquiring customers depends on the timing ...

Think BR: Why Adidas will miss the mark with third agers

13 Oct 2011 | by Alison Meredith

providing unpaid care in the UK (Age UK, 2011) The average age of a child on a parent s car insurance ...

John Billett: Advertisers need to be wary of stepping into 'honeytraps'

06 Oct 2011 | by John Billett

Pooh could never get enough honey. The insurance referral fees scam following the city coup with...along with the remains of insurance referral fees and exchange-traded funds. Owl enquired of Pooh: "Does ...

Anthony Hilton: Ministers put in a spin by the fringe

06 Oct 2011 | by Anthony Hilton

conference, but this year there were dozens. Behind most of them were insurance companies and other financial ...

Think BR: Celebrity endorsement - a worthwhile investment?

04 Oct 2011 | by Roderick Dadak

fall-back. Insurance Insurance is a further option but that can be expensive and the insurer, not ...

Things we like

28 Jul 2011

TSB, the official banking and insurance partner of the London 2012 Olympics, did a one-day promotion ...

Alan Mitchell Reinventing marketing: Brands must share data to succeed

29 Jun 2011 | by Alan Mitchell

insurance claims. Then there are the longer-term implications. Over time, for example, this simple flow ...

Anthony Hilton: The forgotten star of the City

15 Jun 2011 | by Anthony Hilton

banking in terms of the invisible earnings it brings into the UK is the insurance sector. Yet one would ...

Helen Edwards on Branding: Consumers are bad losers

05 May 2011 | by Helen Edwards

PruHealth insurance. Then the scheme was abruptly scrapped. Never mind that you had already paid your ...

View from the Valley: Shooting elephants - when social media attacks

06 Apr 2011 | by Cameron Yuill

Gilbert Gottfried, the voice behind the duck character in commercials for the US insurance giant, AFLAC ...

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