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Think BR: The data exchange

example is when insurance providers sell claims data to legal firms who then contact the claimant in an ...

Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum

insurance, and for the prize fund to be swelled to make a more appealing headline. It would be possible to ...

Editor's Comment: TV's a lively corpse

relevance. Take the insurance market, for example. Success in acquiring customers depends on the timing ...

CREATIVE STRATEGY: Aviva gives big, bad insurance a fresh face

could listen to the stories behind the photographs. Now I get it. As we all know, insurance is at ...

Opinion: Direct mail the missing link to driving online traffic

share. Many insurance brands are allocating a massive percentage of their budget to this particular ...

Opinion: The Marketing Society Forum - How will direct marketing evolve over the next five years?

GARY HURRY, HEAD OF ACQUISITION MARKETING, LLOYDS TSB INSURANCE Within the next five years ...

 

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