Search results for "Insurance"

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MEDIA360: 'Bland data' is not enough, says RSA's Markey

07 Jun 2013 | by Chloe Smith

Markey chief marketing officer of RSA Insurance, at Media 360....' birthdays, in order to sell pet insurance. RSA used the information to send owners a message on their dog s ...

MEDIA360: Marketers should find data 'butt-clenchingly exciting', says panel

07 Jun 2013 | by Ben Bold

marketing officer of RSA Insurance. The group of marketers voiced their views on a number of data-related ...

Ofcom takes action as consumers plagued by growing nuisance calls

17 May 2013 | by Matthew Chapman

Consumers receive an average of two nuisance calls per week, with Payment Protection Insurance (PPI...%), market research (10%) and insurance (8%) were also among the most commonly cited reasons for unwanted ...

Brands on alert: six things you need to know about draconian new EU data rules

01 Mar 2013 | by Noelle McElhatton

manager at insurance company Hiscox, believes this will prove to be the case. 'This [regulation] will go ...

#aoty12: Direct Agency of the Year - Best of the Rest

11 Dec 2012 | by Matthew Chapman

cycling lessons and improving medical insurance plans. Its impressive year was slightly marred, though ...

Laithwaites Wine names ex-Lloyds man as marketing chief

05 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

of customer marketing for general insurance. Prior to joining Lloyds, he held a number of sales and ...

Confused.com extends Nectar partnership

29 Mar 2012 | by Alex Brownsell

claims to be a successful trial on motor insurance purchases...., van, life and motor insurance, four months after first introducing the partnership. The offer will ...

Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum

08 Mar 2012

insurance, and for the prize fund to be swelled to make a more appealing headline. It would be possible to ...

Confused.com announces Nectar partnership with TV ad

14 Dec 2011 | by Alex Brownsell

highlights a new deal in which customers will receive 1,000 Nectar points for every car insurance policy they ...

Editor's Comment: TV's a lively corpse

22 Nov 2011 | by Noelle McElhatton

relevance. Take the insurance market, for example. Success in acquiring customers depends on the timing ...

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