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Smart DRTV: harnessing a potent mix of mass market reach and data

away - I don t want to interrupt viewing by filling in insurance forms on the smart TV - reminding me ...

Consumer: Young Driver Insurance

The Co-operative Insurance wanted to launch a product that offered a solution to the rising cost of...Client: The Co-operative Insurance PR team: In-house Timescale: January-July 2011 Budget ...

Why is online shopping becoming more and more popular?

. The most popular online purchases are holidays, films and music, with insurance, computer software ...

Online ad spend: Internet advertising nears £1 Billion for the first six months of 2006

a change in consumers buying habits, especially in sectors like motor insurance, which is ...

Are the 'best brands' really the best?

, plastics, electronics, and insurance, just to name a few. If you ask me GE isn t a strong brand at all ...

Case Study: The Automobile Association - How a big idea put the AA back together

as insurance, driving tuition and car inspection. Car insurance also led into property insurance and ...

DATA 2002: building market share through intelligent application of data and technology

leading suppliers of emergency home insurance. ...

24 Hour Society

holidays, insurance and pizzas; supermarkets are experimenting with 24 hour service on some days of the ...

 

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