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CLIENT OF THE WEEK: Modernising the Co-op chain. John Bowes picked stars’ relatives to front the new campaign. By Jade Garrett

29 May 1998 | by JADE GARRETT

in the farming, funeral, travel, banking and insurance industries. We are a different kind of ...

MWO crafts pounds 3m blitz for Direct Line Rescue

29 May 1998 | by EMMA HALL

assistance to European cover. Motor insurance policy holders with be given a 10 per cent discount on a ...

TOP 50: HI-TECH PR: IT comes under global spotlight - As large corporations adopt global electronic communications as the norm, the IT sector is booming. Robert Gray investigates

29 May 1998 | by ROBERT GRAY

repitch and the account went to Firefly. Wins included World Insurance Network, which provides an ...

DIRECT NEWS: Barraclough Hall’s Anthem to promote Norwich Union ISAs

22 May 1998 | by Our Parliamentary Correspondent

set up at the end of 1995 as a spin-off from the insurance giant to offer home and car insurance by ...

REVIEW: Marketing and advertising news in the week’s press

22 May 1998 | by EMMA HALL

insurance services, driving schools or publications, it has indicated that home insurance could be ...

DIRECT NEWS: Tribunal backs British Gas over regulator in direct mail wrangle

22 May 1998 | by GORDON MACMILLAN

products, such as insurance, an opt-out box on a bill was all that was needed. Other utility ...

TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

22 May 1998 | by DOMINIC MILLS

, Aquafresh Toothpaste, Asda, Cornhill Insurance and L Oreal Synergy. Five Alive was looking for ...

Price first

21 May 1998 | by RUTH NICHOLAS

Price remains the single most important factor when choosing household insurance - even more...Price remains the single most important factor when choosing household insurance - even more ...

PR LEAGUE TABLES: Top 25 financial services - With ever greater emphasis being placed on financial services this is a growth market, but one where niche skills are essential

21 May 1998 | by RICHARD THOMPSON

promotion of financial services - PEPs, pensions, insurance, banking - to consumers, as well as to ...

DIRECT NEWS: RAC Insurance tries integrated ad push with view to rollout

15 May 1998 | by ELEANOR TRICKETT

RAC Insurance is running a fully integrated campaign in two test areas which could lead to the...RAC Insurance is running a fully integrated campaign in two test areas which could lead to the ...

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