19 Dec 1996
trade marketing. Taylor worked as deputy marketing director for
general insurance on the bank s ...
12 Dec 1996
| by PATRICK BARRETT
Norwich Union has appointed David Sims as group head of marketing as
part of the insurance group s...Norwich Union has appointed David Sims as group head of marketing as
part of the insurance group ...
12 Dec 1996
pounds 5.3bn merger of Royal Insurance and
Sun Alliance earlier this year....aimed to
build a powerful new brand. Royal Insurance and Sun Alliance are strong
brands in their ...
28 Nov 1996
| by KAREN DEMPSEY
. Duplo
took third place with a significant drop from 17th to equal 35th.
Insurance companies did ...
21 Nov 1996
| by PATRICK BARRETT
major assault on the insurance market next
year....major assault on the insurance market next
year.
The company plans to build on the high level ...
21 Nov 1996
| by HARRIET MARSH
campaign, which launched two months ago, plays on the
perceived dullness of insurance. It polarises ...
14 Nov 1996
SPECIAL PRIZE: DIRECT RESPONSE
Client: Frizzell Financial Services
Title: Frizzell Insurance ...
14 Nov 1996
| by PATRICK BARRETT
, such as insurance. NatWest has since
launched a similar product and other banks are expected to ...
07 Nov 1996
customer marketing in the fallout from its
cancellation of the pounds 20m Future insurance brand two weeks
07 Nov 1996
| by KEN GOFTON
Churchill Insurance called the group s initiative an
interesting development .
Customers want ...