Direct Line in £50m media rethink
14 Mar 2013 | by Arif Durrani
Through RBS, MediaCom has handled media for the group, which owns the insurance brands Direct Line ...
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Hastings Direct "refreshingly straightforward insurance" by Antidote
14 Mar 2013
the insurance broker centres around the strapline "Refreshingly straightforward insurance" and ...
Private View: Santiago Lucero and Paul Lawson
14 Mar 2013
. I saw this the other day on TV and I found it a bit weird that it was an ad for an insurance company ...
Churchill: The farting cat makes the most eloquent comment on this sorry episode
14 Mar 2013 | by Paul Kitcatt, Chief creative officer, Kitcatt Nohr Digitas
benefits of Churchill's car insurance. It wasn't complicated, demanding or great advertising, but it did ...
More Th>n promises customer rewards with 'Feel the love' ad campaign
12 Mar 2013 | by Alex Brownsell
The RSA-owned direct insurance brand is rolling out a campaign under the strapline Feel the love ...
Confused.com puts work with Cake out to repitch
11 Mar 2013 | by John Owens
repitching, has included bubble wrapping a street to highlight the rise in insurance claims following bad ...
60-second summary: last week's PR news (11 March)
11 Mar 2013 | by Daniel Farey-Jones
handed a rolling project by Zurich Insurance. London Communications Agency was called in to support ...
Mascots: building a place in consumers' hearts
07 Mar 2013
Flo, "Progressive s always-happy-to-help insurance clerk", who was introduced in the brand s US ...
Launch to 'modernise' Zurich insurance for online market
07 Mar 2013 | by John Owens
Zurich Insurance is launching a major drive to modernise its image as a result of a 'fundamental...manager for Zurich UK General Insurance. Nash said: 'Zurich is known as a serious, grown-up and ...
Esure rises above industry woes
07 Mar 2013 | by Anthony Hilton
party's insurance....The crash-for-cash scams are costing the motor insurance industry and its customers hundreds of ...
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