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Why quick-to-react video content is crucial to any marketing strategy

doubles as the brand ambassador for Geico insurance. The Geico gecko is a US phenomenon who ...

MEDIA360: 'Bland data' is not enough, says RSA's Markey

Markey chief marketing officer of RSA Insurance, at Media 360....' birthdays, in order to sell pet insurance. RSA used the information to send owners a message on their dog s ...

MEDIA360: Marketers should find data 'butt-clenchingly exciting', says panel

marketing officer of RSA Insurance. The group of marketers voiced their views on a number of data-related ...

Geico's ad gives a camel a happy hump day

series of ads from car insurance firm Geico, called "Happier than", and do quite unusual things. The ...

Confused.com overhauls brand in search of 'expert' positioning

and ad campaign, positioning itself as the "insurance expert"....consumers seeking insurance products. Its animated brand character Cara (right), which has appeared in ...

Ofcom takes action as consumers plagued by growing nuisance calls

Consumers receive an average of two nuisance calls per week, with Payment Protection Insurance (PPI...%), market research (10%) and insurance (8%) were also among the most commonly cited reasons for unwanted ...

What Aon really thinks about Sir Alex Ferguson's retirement

United s current shirt sponsor and soon-to-be training ground and kit sponsor, about the insurance giant ...

ICO: 'Consumers are not interested in privacy'

who complained about a company texting him about the mis-selling of PPI insurance, who still ended up ...

Waitrose replaces Brit as England cricket team sponsor

Waitrose is to replace Brit Insurance as the primary sponsor of the England cricket team, marking

Sainsbury's in Lloyds talks over bank acquisition plans

around 1.4m active customers using a range of insurance, savings and loans products. It follows ...

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