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My secret work weapon: Acting experience can help avoid amateur dramatics in business

My secret work weapon is the experience I gained acting on stage and in films when I was younger.

Insurance brands in upmarket shift

LONDON - Banking and insurance brands are looking to tap into a growing consumer demand for premium...French company AXA has revealed it will launch a direct car insurance brand, aimed at more ...

Sector insight (interactive): home insurance

site. Levels of insurance. About seven out of 10 adults have a home-insurance policy, with more ...

AXA Insurance recruits Swiftcover marketer Tina Shortle

LONDON - AXA Insurance has promoted Swiftcover.com marketer Tina Shortle to the position of...;} Shortle is to take responsibility for the marketing of all AXA's general insurance direct and ...

Insurance brand Friends Life launches debut campaign

Friends Life, the newly-formed life insurance business, has unveiled its branding and marketing...the brand's lettering to emphasise how the insurance company can help its five million customers ...

Insurance giant Lloyd's launches new website

Corporate insurance giant Lloyd's of London is relaunching its website to create a more...comment pieces and latest market news stories, as well as a directory of Lloyd s-registered insurance ...

Brit Insurance marketing cuts threaten cricket sponsorship

Brit Insurance has axed its marketing and communications team, putting the future of its...appointed chief executive Mark Cloutier has opted to outsource Brit Insurance s marketing. Marketing and ...

Swiftcover makes U-turn to offer musicians insurance

LONDON - Insurance brand Swiftcover has announced it is to start offering its products to musicians...the ASA for refusing musicians insurance, despite using punk star Iggy Pop in its UK advertising. The ...

RBS rebrands NIG broker insurance business

RBS has unveiled a new brand identity for its broker-facing insurance business, NIG, in a bid to...." NIG sits alongside Direct Line, Churchill, Privilege and Green Flag within RBS Insurance. The division ...

Exeter Friendly Society launches medical insurance campaign

Private Medical Cover insurance offering.

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