Search results for "Insurance"

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Consumer: Young Driver Insurance

19 Jan 2012 | by John Owens

The Co-operative Insurance wanted to launch a product that offered a solution to the rising cost of...Client: The Co-operative Insurance PR team: In-house Timescale: January-July 2011 Budget ...

Sector insight (interactive): home insurance

13 Feb 2013 | by Jane Bainbridge

site. Levels of insurance. About seven out of 10 adults have a home-insurance policy, with more ...

Adwatch (4 May) - Top 20 recall: Direct Line tries a new approach

04 May 2011 | by Kate Waters, Strategy Partner, Now

Well-crafted campaign turns traditional insurance sell on its head to gain consumer trust....Nodding dogs, elephants, sea captains and meerkats: insurance advertising has more than its fair ...

Adwatch (Feb 23) - Top 20 recall: Aviva gets serious

23 Feb 2011 | by Leo Rayman, Strategy director, DDB UK

The insurance brand's latest Paul Whitehouse ad takes a disappointingly serious tack....end we discover he is deceased. When selling life insurance, peace of mind is the generic benefit ...

Rias drives acquisitions with IBM predictive software

03 Nov 2010 | by Ed Owen

Rias, the specialist over 50s insurance provider, claims to have slashed its marketing spend and

Labour demands stricter claims ads

26 Jul 2012 | by Parliamentary correspondent

Miliband demanded tougher rules on ads for payment protection insurance against people losing their jobs ...

DATA 2002: building market share through intelligent application of data and technology

26 Nov 2002 | by John Regan and Geoff Love

leading suppliers of emergency home insurance. ...

Case Study: The Automobile Association - How a big idea put the AA back together

14 Nov 2003 | by Professor Angus Jenkinson and Branko Sain

as insurance, driving tuition and car inspection. Car insurance also led into property insurance and ...

24 Hour Society

01 Feb 2000

holidays, insurance and pizzas; supermarkets are experimenting with 24 hour service on some days of the ...

Desmond's profits tumble

07 Oct 2010 | by John Reynolds

of the American title" The financials also disclose that during the period, Desmond paid insurance ...

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