Government relaxes brand partner campaign rules
10 May 2013 | by Louise Ridley
the Think! road safety initiative through a buy one, get one free offer for drivers who chose not to ...
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Brands offered exclusive sponsorship rights for Whitehall campaigns
10 May 2013 | by Gemma Charles
, government can access audiences in new ways." As part of this initiative, a partnership communications ...
Should agencies use incubator model?
09 May 2013
that it would be supporting a group of start-ups. The initiative, called Mother at The Trampery ...
Facebook UK advisory board likely to help trial video ads
07 May 2013 | by Arif Durrani
upcoming video initiative to be among the topics being discussed, along with specific areas around its ...
EBay to offer segmented shopping data to marketers
07 May 2013 | by Matthew Chapman
told Ad Week the initiative is part of a strategy to "deliver more relevant, highly targeted digital ...
Net-a-Porter partners The Dorchester for first 'micro app'
03 May 2013 | by Matthew Chapman
brand s global chain of hotels. Dorchester Collection s media agency Initiative brokered the deal ...
Arif Durrani: Facebook's UK advisory board creates a stir
02 May 2013 | by Arif Durrani
this initiative targets the money men. It represents the social network s first attempt to address the ...
Things we like
02 May 2013
through Bauer Media and O2 s GoThinkBig work-experience initiative. MediaCom, ZenithOptimedia, ITN and ...
ITN, MediaCom and ZenithOptimedia sign up to GoThinkBig initiative
29 Apr 2013 | by Louise Ridley
the media industry can be hard to break into." The initiative hopes to bridge the skills gap, to ...
The future of display advertising is native
29 Apr 2013 | by Mel Exon, managing partner and co-founder, BBH Labs
end, not an end in itself. Its role might be to recruit new users or kick-start an offer or initiative ...
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