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The Big Tablet Debate: A bright new media platform arrives

12 Oct 2011 | by Philip Smith

other players in the media industry. UBS estimates that, this year, 28 million tablets will be sold ...

Redrawing the boundaries: roundtable discussion

12 Oct 2011

Marketing assembled a panel of the PR industry's top practitioners to discuss the state of their...10 leading PR practitioners to discuss the wider challenges facing the industry. Their answers, as ...

Is PR really worth it? Stuart Smith, Ogilvy PR

12 Oct 2011 | by Stuart Smith, chief executive EMEA, Ogilvy PR

noise made by the industry, is PR earning its keep? Imagine an agency where there is a heady mix of ...

A social gathering: Richard Brett, Shine Communications

12 Oct 2011 | by Richard Brett, joint managing director, Shine Communications

best placed to lead social-media campaigns. In addition, the PR industry has got a lot better at the ...

What's the big idea? Fiona Noble, Weber Shandwick

12 Oct 2011 | by Fiona Noble, vice-chairman, Weber Shandwick

what PR does best. Yet for an industry so adept at driving conversation, PR has not always made its ...

The living, breathing strategy: Richard Medley, Spider PR

12 Oct 2011 | by Richard Medley, managing director, Spider PR

industry capabilities when what we can be instead is commercial, sales-driven, listings-gaining ...

Time social media grew up: Jim Hawker, Threepipe PR

12 Oct 2011 | by Jim Hawker, co-founder, Threepipe

: two-way conversations between organisations and people. People in our industry are used to conversing ...

 

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