Search results for "Industry"

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Integration is alive and kicking

07 Dec 2011 | by Sally Laurie, Dr Kathleen Mortimer, Northampton Business School

in the past, but it is alive and kicking and is as relevant to the advertising industry today as it ...

Culture Changes Everything

07 Dec 2011 | by Ian Kerrigan, GYRO

As an industry, we had become an assembly line - predictable and suitable only for certain tasks. We ...

Producing the impossible

07 Dec 2011 | by Lins Karnes, Riccardo Giraldi, B-Reel, Philippa Allen, B-Reel Films

After all the talk, has the ad industry embraced truly integrated productions and what they can ...

Hijacking hearts, boobs and minds

07 Dec 2011 | by Steve Stretton, Sarah Stratford, Archibald Ingall Stretton, Kris Hallenga, CoppaFeel!

discarded. And then resurrected. That's the industry's fault. As agencies, we've only ever looked at ...

Data rules

07 Dec 2011 | by Anand Verma, IPG Mediabrands

that consumers are leading. McKinsey recently attempted to quantify the internet as an industry. It ...

E-mail can still be a blast

10 Nov 2011 | by Emily Goodyear, WRM Media

digital marketing industry; it's up to e-mail marketers to ensure they maintain a level of behavioural ...

Engagement: The seven-minute challenge

10 Nov 2011 | by Stuart Derrick

mobile industry now has standard 24-month contracts and operators spend that time making sure that ...

Redrawing the boundaries: roundtable discussion

12 Oct 2011

Marketing assembled a panel of the PR industry's top practitioners to discuss the state of their...10 leading PR practitioners to discuss the wider challenges facing the industry. Their answers, as ...

Is PR really worth it? Stuart Smith, Ogilvy PR

12 Oct 2011 | by Stuart Smith, chief executive EMEA, Ogilvy PR

noise made by the industry, is PR earning its keep? Imagine an agency where there is a heady mix of ...

A social gathering: Richard Brett, Shine Communications

12 Oct 2011 | by Richard Brett, joint managing director, Shine Communications

best placed to lead social-media campaigns. In addition, the PR industry has got a lot better at the ...

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