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Christopher Clarke, Epoch PR: Look beyond London 2012

. A pioneering example of this approach is the construction industry. The industry used the Games, one ...

Henry Chappell, Pitch: Why 2012 is about winning

invaluable. But the biggest winner of all, of course, is sport. Right across the industry, the Olympics ...

Market research leagues 2011

research league table, in which TNS retains the top spot, believe that BE is giving the industry more ...

Jim Donaldson, Weber Shandwick : The brave new world of PR

When I joined the PR industry a reasonably long time ago, our role was fairly clear - we did the ...

Gavin Megaw, Hanover: Mind the reputation gap

then led by a 'giant of British industry' - John (now Lord) Browne. Yet, at the same time, a series of ...

Ben Curson, Hill & Knowlton: Noise vs business impact

, and the level of media noise, it is crucial that we as an industry become better at tailoring and ...

Mark Jackson, Lucre: Every interaction is critical

increase profits by between 25 and 125 per cent (depending on the industry). So say Emmett C Murphy and ...

Top 100 creative agencies 2011

'Collaboration' replaced 'integration' as the advertising industry's new buzzword for 2010...time bomb was placed under the traditional silo structure of the industry. It was a year when social ...

 

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