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foothold and add to the health and diversity of the industry ecosystem. However, he adds that digital has ...
The experiential industry, which faces a major challenge in demonstrating ROI to brands, has...year for the experiential industry. However, in a year packed with major events such as the Diamond ...
with consumers and improve campaign effectiveness. It is these tools that are shaping the industry ...
tangible outcomes from our campaigns is no longer optional for the PR industry today. What is the ...
from another, arguing that ex-journalists are now more attractive to the PR industry. In the past ...
. Although it provides an informative snapshot of the industry, it should not be treated as a definitive ...
whether the difficult trading conditions prompted an acceleration of existing trends in the industry ...
recognition for Nivea.' According to some industry observers, brands are also gaining the ability to ...
The UK audiovisual industry is taking an integrated approach to piracy to encourage a change of...has been a game-changer for the industry, threatening to undermine the commercial viability of ...
The marcoms industry seems designed to prevent integration, to the detriment of the client...., yet the marcoms industry - both client and agency side - persists in dividing expertise by discipline ...
