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Jim Donaldson, Weber Shandwick : The brave new world of PR

When I joined the PR industry a reasonably long time ago, our role was fairly clear - we did the ...

Gavin Megaw, Hanover: Mind the reputation gap

then led by a 'giant of British industry' - John (now Lord) Browne. Yet, at the same time, a series of ...

Ben Curson, Hill & Knowlton: Noise vs business impact

, and the level of media noise, it is crucial that we as an industry become better at tailoring and ...

Mark Jackson, Lucre: Every interaction is critical

increase profits by between 25 and 125 per cent (depending on the industry). So say Emmett C Murphy and ...

Top 100 creative agencies 2011

'Collaboration' replaced 'integration' as the advertising industry's new buzzword for 2010...time bomb was placed under the traditional silo structure of the industry. It was a year when social ...

Client view: Big picture, new perspectives

ever witnessed. As the world recovered from the financial crisis, consumer trust in the industry was at ...

James Russell, Experian: Time to go digital by default

retail institutions, a digital mindset is an absolute minimum in our industry, which is built on ...

Phil Thomson, GlaxoSmithKline: A new comms generation

The pharmaceutical industry is in the midst of enormous structural change. First, an unprecedented ...

Greg Dawson, Virgin Atlantic: Build reputations every day

financial track record, but also on quality of leadership, brand credentials, industry regulatory ...

Direct marketing and sales promotion leagues 2011

work accounts for more than half of many direct agencies' income. Industry experts, however, are now ...

 

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