Will the launch of another free London newspaper be viable?
08 Dec 2009 | by Staff
until I started to ponder the bigger issues facing content revenue models. The US magazine industry has ...
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Amanda Andrews on Media: Will global X Factor pay?
10 Dec 2009 | by Amanda Andrews
. Or why not make a video game? Activision's Guitar Hero, for example, is a billion-dollar industry and ...
Mark Ritson on Branding: the folly of replacing brand managers with brand advocates
01 Dec 2009 | by Mark Ritson
carefully over decades, our industry seems intent on destroying its most fundamental concept in an attempt ...
Adwatch Review: Nintendo
24 Nov 2009
. As an industry we can be guilty of over-complication, of looking for that breakthrough' campaign ...
We'll Call You - Co-operative Bank
24 Nov 2009
we've had problems in the past. The industry brought out a new card reader and we had some teething ...
Brand Health Check: The Independent
18 Nov 2009 | by Jeremy Lee
newspaper's life support machine. Diagnosis Two industry experts on how The Independent can rebuild its ...
Mark Kleinman on marketing and the City: Gas flare-up at Centrica
17 Nov 2009 | by Mark Kleinman
an industry where misselling and overly aggressive crossselling had become institutionalised. It was ...
What it's really like inside LeapFrog
17 Nov 2009 | by Becky Charles
, but with dress-down Friday. What are the perks of the job? Working in an industry where the ...
Brand Manager of the Week
17 Nov 2009 | by Sarah Johnson
you weren't a brand manager? I am a qualified beauty therapist so something in the beauty industry ...
Brand Health Check: Levi's
10 Nov 2009 | by Joe Thomas
. Diagnosis Two industry experts prescribe some jean therapy for Levi's Hugh Bishop chairman, Meteorite ...
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