Opinion: The Marketing Society Forum - Can Unilever justify running both its Dove and Lynx campaigns?
12 Dec 2007
myth as shown by the fashion industry - and our own insecurities - and be at ease with our ...
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The Year in Marketing 2007: Marketing's year in the spotlight
19 Dec 2007 | by Lucy Barrett, Editor, Marketing
top-quality information on what is happening in your industry as well as the businesses of your rivals and ...
Editorial: Stay firm in face of recession
12 Dec 2007 | by Lucy Barrett, editor
close, there is no doubt that 2008 will be a particularly challenging period for the industry. - Bad ...
Helpline
12 Dec 2007
industry and business needs. GfK NOP will also assign you a dedicated account manager who will work with ...
Andrew Walmsley on digital: Marketing's new age ushers in geeks
12 Dec 2007
industry. He also writes a bi-weekly column for AdAge Digital. - He was included in Media Magazine's '100 ...
Brand Health Check: Spice Girls
12 Dec 2007
email I sent to various colleagues inside and outside the entertainment industry to canvass their views ...
'The Milky Bar Kid is strong and tough'... but tough enough to survive?
10 Dec 2007
other characters stereotyped in today s society as food villains, as the industry faces up to the ...
Mark Ritson on branding: Aussie wineries guilty of French folly
05 Dec 2007
go back to selling dog food. For years, the Australian wine industry has been supplying the British ...
Editorial: Two-faced or multifaceted?
05 Dec 2007 | by Lucy Barrett, editor
, urging consumers to talk to their daughters before the beauty industry does. Whichever way you look at ...
Brand Health Check: Kuoni
05 Dec 2007 | by Gemma Charles
industry and a 25-year Kuoni veteran. Being on the back foot is an unusual position for the organisation ...
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