Should brands prioritise their current customers over the bid for new ones? The Marketing Society Forum
14 Mar 2013
long-term loyalty. We in the marketing industry have been guilty of fuelling this by offering incentives ...
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Learning code: Time for us all to recognise the creative value of those 0s and 1s
20 Mar 2013 | by Mel Exon, co-founder of BBH Labs
our industry, as in others, there's positive intent and considerable uptake of courses designed to ...
Helen Edwards: scrunch or fold? There's only one place Andrex's ads belong
06 Mar 2013 | by Helen Edwards
outnumber those with anything remotely positive to say about it. The industry conversation has served to ...
Are innovations such as live TV ads gimmicks with little brand relevance? The Marketing Society Forum
28 Feb 2013
makes them good at their jobs and we should value it in our industry. That said, the ads for the ...
Big data without the human touch means big waste
13 Feb 2013 | by Claire Beale
campaign created by the tech industry to freak everybody out.' There's certainly plenty of evidence of big ...
Is the consumer mood deteriorating amid triple-dip recession predictions? The Marketing Society Forum
07 Feb 2013
most consumers I've been interviewing; the other closer to home in our industry. Most people we are ...
Tech: 3D is a technology without vision
31 Jan 2013 | by John V Willshire
a fairly shaky assumption to make, and one that's coming back to haunt the industry. Whereas 3D at ...
Helen Edwards: The written word is dead, long live the written word
30 Jan 2013 | by Helen Edwards
an industry obsessed with youth, a brand new advertising agency is formed by three partners boasting ...
Helen Edwards: research industry guilty of hyping dubious data
23 Jan 2013 | by Helen Edwards
The food industry is fair game for critics on issues such as food waste, but researchers and...already softened-up food industry. The story was gleefully seized upon by media across the globe, as ...
Ethical Coke campaign shows glimpse of future
17 Jan 2013 | by Danny Rogers
the industry; on the killer trends; and on Campaign , which is here to keep you informed, help with ...
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