Paul Frampton: Data is the new gold: mine it to make your ideas meaningful
01 Nov 2012 | by Paul Frampton
touchpoints. You first have to understand what the audience wants and where they want it. The industry ...
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the industry; on the killer trends; and on Campaign , which is here to keep you informed, help with ...
touchpoints. You first have to understand what the audience wants and where they want it. The industry ...
To those tired of the industry's obsession with youth, the description of Chris Bovill and John
staples such as EastEnders, Modern Family and Glee, the advertising industry remains woefully behind in ...
lucid, well-structured, concise and even visually exciting were rare. What a shame that an industry ...
marketers. The advertising industry has just welcomed its newest agency chief executive in the shape of ...
accountancy professions in terms of starting salaries. And the advertising industry is often accused of ...
technology-literate our industry is. As far as delivery goes, we still seem to have some difficulty developing big ...
. After all, the industry is busy enough defending itself from enemies without, let alone needing them ...
deserve brave advertising. As our feature on page 26 highlights, the ad industry has been richly ...