Search results for "Industry"

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Helen Edwards: research industry guilty of hyping dubious data

23 Jan 2013 | by Helen Edwards

The food industry is fair game for critics on issues such as food waste, but researchers and...already softened-up food industry. The story was gleefully seized upon by media across the globe, as ...

Can the marketing industry match 2012's heights in the year ahead? The Marketing Society Forum

10 Jan 2013

to use them will be the winners. When the stakes are highest the marketing industry responds best and ...

Claire Beale: Why start-ups deserve the industry's support

06 Sep 2012 | by Claire Beale

deserve brave advertising. As our feature on page 26 highlights, the ad industry has been richly ...

Katherine Levy: Dentsu deal is good for industry, not just Aegis shareholders

19 Jul 2012 | by Katherine Levy

board to accept the offer. The real issue, though, is what the deal means for the industry. It seems ...

Russell Davies: The drug economy and the ad industry both rely on spam

19 Jul 2012 | by Russell Davies

There are two sorts of spam. There's the sort you get from robots and the sort you get from PR people - the first being way more imaginative and interesting than the second. They both rely on the peculiar economics of e-mail - that there's no economic penalty in sending mail to someone who doesn't want...

Perspective: UK creative industry shouldn't forget its superpower status

28 Jun 2012 | by Russ Lidstone

industry) represents 70 per cent of GDP and is well-placed to support China in its quest to develop in ...

Think BR: Time for the ad industry to flex its muscle?

11 Apr 2012 | by Callum Galbraith

) industry. The proposals broadly adopt those put forward by the recently appointed chair of the PCC, Lord ...

Richard Alford: Industry idioms that need to be given the Room 101 treatment

15 Sep 2011 | by Richard Alford

In no particular order, these are a few of my least-favourite things:

Opinion: The Marketing Society Forum - Is the government set on blaming the ad industry for

23 Feb 2011 | by Staff

question marks hanging over its research methods, many in the industry suspect a hidden agenda...., RKCR/Y R Blaming the ad industry for the sexualisation of children strikes me as an unlikely ...

Think BR: The future of the £26bn sales promotion industry

25 Aug 2010 | by Colin Lloyd

Brands and retailers are caught in a perfect storm of sales promotion, writes Colin Lloyd, co-author of sales promotion history 'Beyond Redemption' and chairman of Motivcom.

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