Arif Durrani: Is marketing at a crossroads?
14 Mar 2012 | by Arif Durrani
, and for an industry that calls people consumers, I think we have to think a lot harder about ...
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Arif Durrani: Cannes 2012 suggests doing good is now good business
28 Jun 2012 | by Arif Durrani
among the industry back-slapping, network squabbling and media one-upmanship along the Crosiette, I...Three months ago, I asked is marketing at a crossroads? , after several pre-eminent industry ...
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