Search results for "Industry"

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Think BR: Why retailers are losing the brand war

05 Nov 2012 | by Thayne Forbes

between retailers and manufacturers which is particularly prevalent in the food and drink industry ...

Think BR: The new bland identity

15 Oct 2012 | by Kai Turner

heraldry suited to battling your way to the top of your industry. A brand. Emblazoned proudly on your fleet ...

Think BR: Protecting your brand from cyber squatters

12 Oct 2012 | by Ross Walker

. To take the retail industry as an example, disputes over web domain ownership are expected to hit a ...

Think BR: Time for automotive brands to get back on course

09 Oct 2012 | by Tim Gosman

sector really grabbed us and captured our imagination? Across the industry, marketers are creating ...

Think BR: Time to move away from channel branding

31 Jul 2012 | by Aporva Baxi

strong cultural resonance, however most lack the bite of personality to cut through. As an industry we ...

Arif Durrani: London 2012 is the only game in town

27 Jul 2012 | by Arif Durrani

over the coming days. You can keep up to date with all the industry news, views and activity around the ...

Arif Durrani: Cannes 2012 suggests doing good is now good business

28 Jun 2012 | by Arif Durrani

among the industry back-slapping, network squabbling and media one-upmanship along the Crosiette, I...Three months ago, I asked is marketing at a crossroads? , after several pre-eminent industry ...

CREATIVE STRATEGY: National Trust rediscovers the joys of childhood

09 May 2012 | by Simon S Kershaw

industry, it now strives to broaden its appeal and state its relevance indeed, its very right to exist at ...

Alan Mitchell: Advertisers, face it, your consumers hate you

29 Mar 2012 | by Alan Mitchell

. The public's trust and confidence in (it) has fallen through the floor and the industry has missed a ...

Arif Durrani: Is marketing at a crossroads?

14 Mar 2012 | by Arif Durrani

, and for an industry that calls people consumers, I think we have to think a lot harder about ...

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